Johnny Depp and Dior Sauvage
A recent controversy involving the fragrance Sauvage, a perfume created by Dior, has resulted in the company’s silence on the matter. The controversy centered on an ad featuring Depp lonesomely wandering the plains and a Native American performing a tribal dance, while also referencing a product name that comes close to a historic racial slur. Ultimately, the ad was pulled from air after two weeks.
Dior’s support of Johnny Depp
Dior’s support of Johnny Depp is unsurprising considering the recent controversy surrounding the actor’s character in the upcoming movie “Sauvage.” The French brand has stayed true to the actor’s image, promoting him as a model and brand ambassador. In its Instagram account, the brand has shared photos of Johnny Depp backstage, including a video. The actor, who reportedly went to see Bob Dylan at the Olympia Hall in Paris, says the concert venue is “apt.”
Some of Depp’s backers saw Dior’s support for Depp as a form of solidarity. “I think Dior sees this as an opportunity to show their support,” said Makayla Stewart, who works in real estate in Simpsonville, S.C. She hasn’t seen the movie, but was aware of the scandal through social media.
Dior has been supportive of Depp’s career and has made him the face of their Sauvage cologne since 2015. As a result of the defamation case against Amber Heard, Depp and Dior remain contractually bound. The company made sure that ad placements for Sauvage aired on Fox following the actor’s win.
Cultural appropriation accusations against Johnny Depp
In a controversial move, Dior has pulled the video for its new cologne ad, “Sauvage.” The ad features a Native American dancer who is dressed in traditional native clothing while Depp plays a guitar. The company says it is committed to working with the tribes who are offended by the ad. However, the brand has been forced to remove the clip from its website due to backlash.
The ad campaign was developed with the help of Native American consultants. Despite the backlash, Depp has defended the film, saying that he filmed it with the utmost respect for the indigenous culture. The company also said that it consulted with the American for Indian Opportunity group.
Dior also said it consulted with Native American experts and Native people before releasing the ad. The company also said it is working with American for Indian Opportunity, a 50-year-old advocacy group dedicated to the rights of Indigenous peoples. Dior also made a donation to the American for Indian Opportunity group to support its efforts to avoid cultural appropriation.
Heard’s allegations of domestic abuse against Johnny Depp
Amber Heard’s allegations of domestic abuse against Hollywood star Johnny Depp Dior Sauvage have sparked an intense legal battle. The actress said Depp physically abused her in March 2015 when they were filming the “Pirates of the Caribbean” movie. She also said that Depp allegedly smashed wine bottles and bruised her face. Depp has denied the allegations.
The saga sparked a public debate, with many calling the actor a ‘wife-beater’. Depp’s brand ambassadorship at Dior was not terminated; instead, it was limited during the height of the allegations. Depp sought a total of US$50 million in damages, while Heard countersued for up to $100 million. The case has not yet concluded, but Dior’s loyal fans are cheering the actor on from the sidelines. In spite of the scandal, Depp’s fragrance Sauvage sales are soaring.
The actress’ allegations of abuse against Depp have fueled a heated debate between celebrities. Heard’s support has been met with sexist accusations. She has been accused of overacting and denying her experience, which some people claim has a negative effect on her reputation.
Sales of Dior’s Sauvage cologne
While a lawsuit has halted Depp’s Disney career, his popularity with the brand has increased, as did sales of Dior’s Sauvage scented cologne. In fact, sales of Depp’s cologne have increased by 50% in the past few weeks. However, it’s unclear how his involvement with the perfume will affect its future sales.
Sauvage has become Johnny Depp’s signature fragrance, and is among the most popular fragrances on social media. In fact, it is the second most popular fragrance in Instagram hashtags. It also receives nearly double the number of searches on Google. Upon the cologne’s debut in 2015, Depp became the face of the brand. While Depp’s association with the cologne has prompted some criticism, the French perfume house has shown its support for the actor and his legal battle.
The cologne’s popularity increased dramatically after the defamation trial against Amber Heard. As a result, the brand has continued to push Depp’s perfume on the market. It’s estimated that one bottle of the perfume is sold every three seconds. In April, a court found that Mr. Justice Nicol’s April 2018 column was “substantially true.” It’s unclear what the effects of the verdict will be on the actor’s career.